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The french mass market has been deeply affected since March 2020 - both on affordable jewellery and quartz watches.
In the meantime, the purchases of medium range and high end items by french customers rose significantly.
The gold jewellery value reached in 2021 its best level for five years.
Smartwatches : High Tech challenging the Swiss Industry and attempting to outdate luxury
Social networks – new generations – new Fashion brands
Digital – web sales – omnichannel